As specific industries boom in Mexico, more companies and associations are also looking to organize their meetings in that North American country. For example, Queretaro is among the top booming cities around the world within the aerospace industry, so many of the companies that have a presence in that area are also organizing their internal and client meetings in that city. Something similar is happening with the Mexican automotive industry where Honda, Toyota, Audi, and Volkswagen, to name a few, are already organizing Mexico-based events given their local investments.

“In the Americas, Mexico is ranked #5 top meetings and conventions destination only followed by Buenos Aires, Rio de Janeiro, Sao Paulo and Vancouver, according to the International Congress and Conventions Association – ICAA,” said Carlos Collado, executive director at the Congress and Conventions Bureau in Mexico City.

Carlos Iván Pérez Marrufo, executive director of ProEventos managing two convention centers in Campeche added, “We are already having important events [in Campeche, Mexico]. People abroad are already seeing Mexico as a destination that offers the venues, the culture, the professionalism, and the enthusiasm and energy to lead these types of efforts.”

Meetings Industry Contributes to Local Economic Development

Mexico’s meetings and conventions industry is not just about the unique experience it brings to attendees. Among the key factors that Mexico seeks in promoting the industry is to look for local economic development for each market destination. In Queretaro, for example, a new convention center was recently opened in response to the increasing demand of aerospace organizations looking for convenient venues to host their events. 

Mexico has from small corporate retreats to huge summits or American or world association congresses. Mexico has everything for everyone in a very affordable way. Mexico is very well connected to the world as there are lots of direct flights not only to the main hubs as Mexico City and Cancun, but also to a lot of small or medium sized destinations.

North American PCMA Advisory Members Talk Mexico

In a recent Mazatlan-based event, dozens of North American meetings industry leaders gathered to share best practices with their Mexican peers. Watch a series of exclusive MexicoToday interviews where these leaders share their stories while in Mazatlan last November:

To watch the full list of videos on Mexico as a meetings destination, visit our MexicoToday YouTube playlist.

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