Organic Avocados from Mexico See Sales Rise
Organic avocado sales are on the rise, and the Mexico organic avocado sector is poised to benefit. Emiliano Escobedo, Marketing Director at APEAM, an organization representing avocado exporters from Michoacan, Mexico, recognizes that Mexico has found success despite the small market. The organic category only makes up 3 – 4 percent of the total market, but Mexico remains the largest organic producer in the world and the largest exporter of organic avocados. Organic farming in Mexico is able to provide the marketplace with a variety of different sizes and ripeness levels due to the year round mild climate. This provides a great advantage in the fall and winter months when half of the United States is covered with snow and ice.
However, Escobedo also knows organic farming in Mexico is not without its challenges. It is labor-intensive and expensive to grow organic products, and many conventional farmers do not see a high enough return on investment to make the switch. The East-North Central States have seen a 6 percent decrease in sales and a 3 percent decrease in volume of organic avocados sold. While Texas and Denver saw huge percentage spikes in sales, the revenue only amounted to $180,000 and $160,000, respectively. Despite the organic avocado market remaining small, some marketing agents believe that sales will continue to grow and result in higher revenue amounts.
Bob Lucy, President of Fallbrook, California based Del Rey Avocado Company Inc. also remains optimistic about the growth in organic avocado sales. He recognizes that despite the higher price of organic products, the steady avocado sales do not reflect the declining economy. He says that loyal consumers of organic products do not mind paying a little more. He believes that Mexico will remain an excellent supplier of organic avocados especially during the colder months.